Villajoyosa: The Painted Jewel of the Costa Blanca
If you’ve ever scrolled through travel photos of Spain and seen a row of houses so vibrantly colored they look like a spilled box of crayons, you were likely looking at Villajoyosa. Locally known in Valencian as La Vila Joiosa (the "Joyful Town"), this coastal gem offers a refreshing, authentic alternative to the skyscraper-heavy skyline of nearby Benidorm. Picture by Harry Fabel A Splash of History: Why the Colors? The most iconic feature of Villajoyosa is the row of hanging houses painted in brilliant blues, reds, and yellows along the Amadorio River and the seafront. While they are a photographer’s dream today, the origin of these colors was purely practical. Legend has it that local fishermen painted their homes in distinct hues so they could recognize their own houses from far out at sea, guiding them home through the Mediterranean mist. The Sweetest Town in Spain Beyond its aesthetics, Villajoyosa is synonymous with one thing: Chocolate. Since the 18th century, the town...